OPTIMISING IRR FOR INVESTORS AND SCALING REVENUE FOR FOUNDER CEOS

 

MAXIMISE PERFORMANCE

With a focus on B2B Tech/SaaS firms, we enable investors and founder CEOs to make informed decisions fast, optimising ROIs and removing inefficiencies.

Through the creation of highly effective business functions across Commercial/GTM, Product, Tech, Finance, Human Resource and Data - integrating analytics, operations and programmes, we help businesses scale and stabilise growth.

Our Operation for Growth framework enables Executives to take control of critical financial accountabilities in relation to their contributions to revenue, customer base and margin – empowering them to measure and continuously optimise the impact of their strategies.

 

A GLOBAL EXPERIENCE WITH LOCAL INSIGHTS

We have deep expertise and a proven track record of accelerating growth for B2B Tech/SaaS firms in the Americas, UK/Europe, Middle East and the Asia/Pacific region. Our team works with firms from a wide range of industries - typically series A to B and growth-phase businesses that need superb expert inputs to become fundraising ready. Our clients are founder CEOs who need to accelerate growth and investors from VC/PE firms who need to optimise portfolio performance at the fund level.

 

ACCELERATING GROWTH WITH STRONG OPERATIONS

Morphosis's Operation for Growth framework offers deep expertise across the top five business-critical functions, providing superb expert inputs that enable investors and founder CEOs to make informed decisions fast.

 

SUCCESS STORIES

 

An IT SaaS company with footprint in the APAC region wanted to scale its customer base in Europe. We helped the management team to assess commercial opportunities, develop market scenarios and go-to-market plans to scale revenue; accelerated business development by 23% against forecast.

LEADERSHIP

 

WINNIE PALMER

Winnie Palmer is a global business leader with a solid track record of driving growth at scale. She exited her first venture in New Zealand, scaled a series B business in the UK, ran Corporate Innovation Funds and owned global go-to-market budgets for large international tech firms. Her razor-sharp focus on performance and teamwork has consistently enabled businesses to deliver positive results. Winnie is well respected in the tech and innovation industries. She is a Board Member at a top UK University and a pro bono start-up mentor. Winnie is active on the global speaking circuit on innovation, digital transformation and inclusivity.

GET IN TOUCH

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Company number 11341623 - Registered address Brookfield Court Selby Road, Garforth, Leeds, England, LS25 1NB. Material contained on this website may be copyright material or protected by other intellectual property rights.