©2018 Morphosis Marketing Consultancy LTD

Company number 11341623 - Registered address Brookfield Court Selby Road, Garforth, Leeds, England, LS25 1NB. Material contained on this website may be copyright material or protected by other intellectual property rights.


Helping CMOs make and implement strategic decisions that drive growth


CMOs define the strategy for growth. They need a structured way to translate the strategy into clear operating instructions for teams to execute against in a synchronised fashion. Siloed operations inhibit performance and jeopardise Marketing's credibility to drive meaningful business results. The declining tenure of Chief Marketing Officers relative to his/her peers in the C-suite is symptomatic of the reality that Marketing is losing control. Some Corporations are even scrapping the role of CMO all together. 

There are thousands of MarTech/AdTech vendors in market but they tend to address specific functions which inevitably re-enforce specialism and silos. To date, CMOs had no tools to help them validate and proactively manage marketing's contribution to business performance at the highest level.

Our proprietary NorthStar Management Framework is born out of our desire to help address this challenge - we give CMOs tools and necessary lexicon to influence the conversations at the Board level. It gives an enterprise level view, designed to enable organisations to measure the effectiveness of marketing on their business performance. It helps Executives codify a unified growth strategy into measurable objectives that can be understood at all levels within the organisation. Leaders are empowered to proactively manage their delivery of and their performance against the company’s strategic agenda via a stable set of KPIs and instructions that align people, processes, tools and data.

CMOs gain business intelligence through transparency to influence their C-Suite counterparts - to management teams, on what he or she needs from them to drive growth.. Management has near real-time insights and benchmarks to make smart decisions on resourcing, workflow, capability development, go-to-market planning and can set clear activity-level objectives for their teams.

Marketing is now transformed. No longer perceived as merely an execution function and a cost centre, it becomes a recognised force in the C-suites as it forms the essential core of the growth engine that delivers long-term business viability.



There are few things as rewarding as a successful collaboration that solves a challenge. Our team of professional business consultants use their years of experience and knowledge to create rewarding relationships and great business results.


An IT SaaS company with footprint in the APAC region wanted to scale its customer base in Europe. We helped the management team to assess commercial opportunities, develop market scenarios and go-to-market plans to scale revenue; accelerated business development by 23% against forecast.


Lima 2019 logo.png
fluency media logo.jpg
6point6 logo.jpg
IN company name.png
Alternate Route logo.png
buzzbar logo.png
Jordon london initiative.jpg




Winnie Palmer is a strategic business leader with a solid track record of driving growth at scale. She has the unique ability to create alignment, transparency and accountability throughout the business that deliver positive outcomes. Winnie is well respected in the digital transformation industry, having successfully led large change management programmes at global firms, including Hewlett Packard Enterprise, Huawei Technologies and Nokia. Businesses gained exponential growth in revenue and customer base while lifting productivity as a result of working with Winnie.  At her spare time, Winnie serves as a Board Member at the University of Greenwich and a Start-up mentor at The Friday Club. Winnie is active on the global speaking circuit on growth agenda, digital transformation and marketing.


alejandro-escamilla-2-unsplash (1).jpg